/SEO 2020 Guide: Understanding How SEO Works
SEO 2020 Guide: Understanding How SEO Works

SEO 2020 Guide: Understanding How SEO Works

We can all agree that digital marketing is essential for both small and large businesses on the market. Even though we can differentiate numerous aspects of digital marketing, SEO as we call it, tops the list of the most important ones.

Generally, it is a way of implementing particular technical and content strategies to get you a high rank on search engines such as Google.

According to studies, when people search for something, they are most likely to visit a search engine to determine the best course of action.

At the same time, they will choose based on the first five results available, which is why you need to find yourself there to increase the number of organic visitors and customers.

Learn more from Viva Traffic official website to get a clear understanding of the different optimization options.

Besides, we decided to present you with a comprehensive guide on SEO you should remember.

Find the Proper Keywords

You should know that keyword research is still an essential aspect of SEO or search engine optimization. The main reason for that is that keywords will determine everything you do.

If you create a comprehensive list of keywords for your business, you will rank better than your competitors, which is an important consideration.

The main idea is to focus on keywords that are trending. Therefore, you should research for trending keywords and topics that would lead you to reach more organic visitors.

The main reason for that is that the new keywords are not as popular and competitive, which means that you will have to work to get to a point where you can reach more people than before.

You can find a wide array of tools available on the market that will help you with keyword research. You have to choose a category that will describe your business, and allow you to make a list of the best keywords specific to particular requirements.

Creating a list is just a first step because you should choose what will provide you both effectiveness and greater rankings than before. We can easily say no formula will provide you peace of mind and rank you as fast as possible.

That is why you should sort them out by using the keyword difficulty algorithm to help you understand the process. For instance, if you have a new website, you should avoid using highly competitive keywords instead of choosing a unique perspective.

Therefore, you should think about CPC (cost-per-click), which is a vital option for your situation. Instead of targeting keywords that will provide you plenty of searches, you should pay attention to keywords that come with high CPCs.

By doing so, you will create content for people that are more likely to become your customers. You should learn more about search engine optimization by clicking here for more info.

Content is Everything

SEO 2020 Guide: Understanding How SEO Works

The next step you should take after researching and deciding about keywords is implementing them within a particular content you wish to publish. However, we are not talking about any content.

Remember that you can easily rank in Google by using a specific type of content that people would prefer to read and consume.

Apart from the idea that you should match search intent with content, it would help if you found ways to rank on the first page, which means that you should stand out from the competition by creating reliable and high-quality content.

We are talking that you should try to be much better than your competitors to rank higher which is something you need to remember and understand. Of course, it depends on whom you are competing with.

For instance, if you wish to create something more appealing, you can combine text with custom visuals, infographics, and videos. Check out the competition and determine their course of action. The main goal is to create more informative and engaging content.

By using more real-life examples, you will be able to reach higher rankings because people are more likely to read and consume what you created if you make it personal and informative at the same time.

It would help if you also remember that you need to make content appealing and straightforward to consume. Therefore, you should implement descriptions and titles that will reach more people. The first step is to make a title tag that stands out from the competition.

As soon as you type something on a search engine, you will notice that most first page results come with exciting and unique title tags, which will provide you an effective way to reach organic visitors.

You can use tools that will help you determine the best course of action or do it yourself. In both cases, you need to think everything through before you make up your mind, which is an essential consideration.

As soon as someone enters your site, you should find ways to keep him/her inside. On the other hand, if someone enters and gets back to Google, it is a signal that a page is not informative and interesting, which means a bad fit for particular search criteria.

Simultaneously, if it happens too much, you will get bad ratings, which will downrank you as a result. Therefore, you need to hook people the moment they enter your website. Therefore, you should avoid implementing a large stock photo and instead start right away.

For instance, using a big font is one way to do it because it will help others pay attention more, which is a vital consideration. We recommend you to use at least 15px, but you can also check whether more extensive options work or not.

That way, your content will be simpler to read from both mobile device and PC.  This will stay on your site. Since zooming can cause frustration and inconvenience to your visitors, implementing a large font will reduce the chances of that.

Therefore, most visitors can consume your content without any additional problems.

On-Page SEO

You should implement on-page strategies that will help you rank better than before. The first step is to write your keyword within the first hundred words, which is essential for better rankings.

When you visit this link, https://www.wikihow.com/Do-SEO, you will learn how to start with search engine optimization.

This is highly important because Google bots and crawlers will consider the importance of phrases and words you place at the top of the webpage.

Therefore, when you implement a target keyword initially, you will present your topic to crawlers so they can index you correctly.

Finally, we recommend you implement the main keyword within your URL to make it more responsive and transparent so that Google or other search engines can easily rank you.