Video rules and not only on YouTube but on every social media channel, public platform, and digital medium that supports videos. Thus, every SMB needs to make video an essential part of their business marketing plan or risk lagging behind.
However, if you are creating a video for the first time, getting started with the right plot can be intimidating. Worry not. This is where we come in. In this article, you will learn how to create engaging videos and use them powerfully to market your business for maximum results.
Let’s jump in!
Here are some proven tips to get started with video marketing. You can always level up your video game later.
- Shoot Live Testimonials
Businesses often use written testimonials on their websites and social media platforms to validate their products, services, and brand. That’s good. But you can drive more engagements and gain trust if the testimonials are in video format. You can interview your clients to get a video byte or request your customers to shoot a video using your products. You can upload your clients’ and customers’ videos on your YouTube channels, Facebook page, Instagram handles, and other platforms.
- Explain How To Use Your Products
How-to videos are also known as tutorials and instructional videos. They are a great way to inform the audience about the correct use of your products and services. For instance, if your business sells beauty products, make a video explaining how to use a particular product. Also, you can create a how-to video answering the common problems of your customers. For instance, if you are in a beauty business, you can make a video on how to apply makeup and engage the audience who faces trouble doing makeup.
- Show What Goes Behind The Scenes
Behind the scenes video is one of the most engaging types of content to market your business. It helps attract the audience, retain their attention, and gain trust. For instance, you can create a behind-the-scenes video to show how your staff spends their leisure time, how you shoot a video, what goes behind fabricating and launching a product, and so on. By showcasing the day-to-day activities of your business, you can reinforce your brand image.
- Make A Slideshow
If you are not an expert at creating videos, you can start making slideshows by just using some photographs, text, and music. These types of videos don’t require you to be a pro videographer but straightforwardly deliver the brand message. All you need to do is to use an online video editor, some stock images, and text as a narrative, and you can create your slideshow in just a few clicks.
- Be Consistent
No matter what types of videos you create, make sure to upload videos regularly. Here consistency is the key. It will help build an audience base for your brand and give your business a big boost.
- Give A Sense Of Personal Touch
Your audience will easily connect with your business if they find a sense of personal touch in your videos. Thus, as a brand promotion strategy, you can create a video explaining a day of your life, introducing your staff, or think of any such engaging format that incorporates a personal vibe. This type of video infuses life into your business.
- Interview Industry Experts
Interviewing influencers and industry experts is a great way to engage the audience and give them something valuable to connect with you. You can interview your CEO, partners, suppliers, clients, customers, employees, or social media influencers and ask them questions that your viewers want to know. This type of video is a surefire way to place yourself as an authority in your niche. It also helps bring authenticity and build trust into your marketing message.
- Add Music To Set The Mood
Video without music often fails to retain the audience’s attention. Thus, make sure to add music to the video clips wherever needed. You can use loyalty-free music or buy the desired ones from a music licensing site to market your business.
- Spice Up Your Video Look
Don’t forget to add catchy titles and picky descriptions to your videos. It increases the feasibility of your video getting found and viewed. Also, ask your audience to spread awareness and share the video for you.
It is just the start of your video marketing game. You can always try creating new video formats and fine-tune them the way you want.
Make Sure Your Target Audience Finds Your Videos:
You have created a video to market your business, but your job is not over yet. The real pain is to publish and promote your video in a way that your viewers can find that easily. Make sure to upload your videos to YouTube, Vimeo, Instagram, and other video-sharing sites for maximum visibility.
- Twitter: Twitter allows users to upload video clips up to 2 minutes in length. However, in some particular cases, Twitter allows uploading of up to 10 minutes clips in length.
- Instagram: Instagram allows users to post only a 1-minute video clip, and the file size should not be more than 150 MB. If you want to upload a longer video, you can use IGTV, which supports 60 minutes videos in length. You can also create reels for higher engagements.
- Facebook: Facebook grants permission to upload up to 45 minutes videos in length but the file size should be a maximum of 1 GB. Remember, the shorter a video, the higher engagement it gets.
- Live videos: Live streaming is one of the most popular options to market your business. You can go live on Facebook and Instagram at a specific time when your audience is most active and connect with them.
Excited? There is a lot to dive in, but these tips will help you step into the video creation industry. It will bring a drastic change in the way you market your business and your company receives the result.
What are you waiting for? Go and get started if not yet.