After having invaded the American market, drop shipping is finally on the rise in France. But by the way, what exactly is drop shipping? Qualified as a “new branch” of e-commerce, this sales technique has really taken off since the establishment of the auto-entrepreneur status. Imagine being able to sell on your own online store without any inventory or investment! This sounds like you, but you want to know more? Operation, advantages, and risks: here is everything you need to know about drop shipping.

What is Drop Shipping?

Definition Of Drop Shipping

Drop shipping is selling items by ordering them directly from a supplier (or several). Where trade usually involves a seller and a buyer, here a third protagonist appears: the drop shipper. This method of sale has been used for quite some time by major marketplaces such as Amazon, EBay, Rued commerce, etc. The principle is simple: the reseller gets in touch with his suppliers, in order to select products. These are listed on the retailer’s merchant site then the customer buys items directly from his online store… It is at this time that the reseller transmits the order to the wholesaler and pays him at the same time. The latter will take care of all the logistics, in order to deliver the customer within the announced deadlines.

How To Start Drop Shipping in 3 Steps

Getting started in drop shipping is quite simple. From a legal point of view, you can easily find on google the bright and inexpensive e book writing services opt for self-employed status. However, as soon as your business bears fruit, you will be recommended to change to the legal status of SAS, SARL or SASU. Here are the three essential steps to start your business:

1. Choose your niche: The productsyou choose to market must meet a need, an expectation of the moment among the Internet user. The ideal is to carry out a market study upstream;
2. Selection of suppliers: This is an essential choice insofar as you will depend on it. Make sure it offersquality products. For this, do not hesitate to order and test the goods. In this way, you will be able to evaluate the delivery times, or even the after-sales service. To “source” you in drop shipping, you can use sites like Alibaba, Wish, Aliexpress, EBay, Amazon, etc., but beware of the competition! Once the supplier has been found, make sure to keep in regular contact with him, in order to know his stocking real time and be able to update your product catalog;
3. Create your online store: There are many solutions to create a drop shipping site. Among them, we find SAAS solutions, i.e. monthly subscription solutions. They offer a “turnkey” drop shipping site to allow everyone to get started. This is the case of Shopify, Oberlinor

The Importance of SEO SEO

It is not enough to find the right niche and the right providers. Drop shipping is also knowing how to highlight products. Consider SEO opportunities for your project. Be creative! Give a catchy title to your articles, add an attractive description, insert photos, demonstration videos, etc. Finally, writing product sheets is absolutely essential, and here’s why: Google and other search engines hate duplicate content. You will therefore have to write your product descriptions in full.to position yourself in the results of Google. This is a significant asset for negotiating with potential suppliers, but it is above all one of the winning strategies of e-commerce. To succeed in drop shipping, you have to manage to generate traffic on the page! If you don’t have the time or skills to do this, consider delegating this task!

The Pros And Cons Of Drop Shipping

Benefits 

Wondering what the benefits of drop shipping are? First of all, it is the possibility of launching your online store without risk and without investment (apart from the creation of the website and communication).  No start-up costs are payable. Drop shipping is also a certain freedom: the seller is just responsible for making the sale and does not have to worry about the entire supply chain. But the notorious advantage of drop shipping is the absence of stock. As a reseller, you will not have to worry about possible obsolete products, possible risks of deterioration or flooding. This time that you save managing a stock can be dedicated to your core business: the sale and promotion of your products. Finally, this sales method also offers the possibility of offering a rich and varied catalog. Y our e-commerce can grow at any rate, the supplier will always be ready to fill orders!

The Inconvenient 

First of all, as a reseller, it is important to emphasize that you are responsible for the products you sell. Therefore, be careful about the quality of the products of the supplier with whom you choose to work. Delivery times can also be a barrier to customers. Having no power over the supply chain, you will depend on it, without being able to act. Drop shipping is also the difficulty of choosing the supplier. Indeed, it will be necessary to be able to convince and argue so that the supplier accepts this sales system. Depending on your niche, Suppliers can be rare (for certain products), it will sometimes be necessary to work with the same drop shipper as another competing shop. Your ability to differentiate yourself will then take on paramount importance. To ensure the visibility of an e-commerce site, Give that information to The Tiny Tech so they can provide more information. it is preferable to have certain skills in terms of content optimization and SEO web writing.  Your success will depend on your ability to attract traffic and increase your conversion rate. Finally, there is the question of the margin, which is often low (between 5 and 25% of the sale).

Here we have answered together the question “what is drop shipping?” “. In summary, drop shipping is an online sales technique that can make money quite easily, however it has obvious flaws. To survive, differentiation and communication are essential. For this, call on an SEO web editor! He will know how to improve the visibility of your site, encourage the Internet user to take action and boost your sales! So, are you ready for the challenge?