Are you getting plenty of traffic to your website but you don’t seem to be converting many of those ‘clicks into customers?’ If that’s the case, then this is the article for you.

With some smart and well-informed edits, you should be able to improve your website’s conversion rate significantly. Here’s everything you need to know…

1. Start by Defining Your Goals

Before you can make the appropriate changes first you need to be crystal clear on what you want out of your website.

• Do you want more form submissions?
• Phone calls?
• Product purchases?
• Link follow-throughs?

With the right software, you can easily create these unique requirements and then track your website’s visitor behaviour and then optimize accordingly.

2. Perform a Thorough Competitor Analysis

What are your strongest competitors doing? Take the time to analyse their strengths and weaknesses. Don’t create a carbon copy of their website, but there’s no reason why you can’t emulate the things that your competitors are doing better than you.

3. Write Clear and Concise Copy

How well does your website communicate exactly what it is that your business does? For example, if you are a Houston-based landscaping business and you only service customers within a set area, that needs to be made abundantly clear. Otherwise, potential customers from neighbouring areas could be wasting their time – while you collect useless website visitor data.

4. Define Your Value Proposition

Just as you should write clearly about what it is that your business does, you also need to effectively differentiate yourself from your competitors. This is your ‘value proposition’. The precise reason why a potential customer should be buying from you or subscribing to your services – ideally in 10 words or less.

This should be present in everything from your headlines, images, and copy.

5. Optimize Your Layout for Ease of Use

One of the biggest killers of conversion rates is a poorly optimized page. Is the layout intuitive? Does the page flow naturally toward a positive conclusion? Do you have well-placed internal links that improve the overall user experience?

Something as simple as adding a larger and more prominent “add to basket” button can make a huge impact.

6. Hire a Talented Sales Copy Specialist

While it’s always worth optimizing your website content with SEO in mind, you should write for your customers first. This means implementing sales copy best practices. You don’t want to bore your reader, just as you don’t want to come across as being too pushy. It’s all about writing persuasive copy that tends to certain pain points that your potential customers have and then offering them a solution.

7. Labour Over Your Headlines

Five times as many people will read the headline as they will read the body copy. As such, you must labour over your headlines and make sure that they are as airtight as possible. Cut the fat and get to the point.

8. Build Trust With Genuine Reviews and Testimonials

Since your valued customers have such wonderful things to say about you, make sure you post them on your website. Landing pages with trust badges, certifications, and testimonials will be significantly more likely to convert than those without.

As the saying goes: “Self-praise is no recommendation”. Let your existing clients do the talking.

Final Thoughts

Ultimately, the best way to improve your conversions is to work with a trusted digital marketing company. So, if you are a Houston based landscaping firm and you want to start smashing your local SEO and crushing the competition, research the best Houston SEO company in your area and have them carry out a website analysis for you. That way, they’ll be able to make some clever edits to your site and start upping your conversions significantly.