No matter how big a fan you are of buying things online, few would argue that the experience of shopping in a bricks and mortar store can be matched by armchair shopping. From trying on clothes to testing out appliances, there are so many things you can do when you visit a shop in person, that you simply can’t do online, and it’s these that have made sure shops endure in popularity, and don’t disappear from our high streets and retail parks altogether.

However, while we’ve established that there’s still a growing need for bricks and mortar stores, if you’re the owner of one, how do you make sure you get noticed, and can entice customers inside? While great signage from Prestige Signs is one way, here are some others:

Seek Inspiration From Rivals

While you should never copy ideas directly from your competitors, you should look to them for inspiration, and by taking a simple afternoon stroll up your local high street, you may see many great ways to get your business noticed that you hadn’t thought of before.

Test Out Your Ideas

Once you’ve found some inspiration to help your shop get noticed, you should take the time to test it out on a smaller scale before investing in it too heavily. Set up a small window display to gauge customer’s reactions, or try it out on your social media followers.

Follow The Seasons

The importance of this basic method of advertising should never be underestimated, and by tapping into the buzz surrounding popular seasons, festivities, or local events, you can garner public interest and entice people into your store.

Think About Your Signage

The right type of signage can go a long way to helping potential customers not only discover you, but see your business for what it really is. Clear but brightly coloured and unambiguous custom flex face signs are a fantastically effective way of highlighting your shop and making passersby want to step inside. If your signage stands out well, you can even help customers recognize your brand online or in your other shops in the area or around the country.

Keep it Clean

Keep your shop as clean as possible both internally and externally, especially in light of the recent pandemic and the intense focus on hygiene in public spaces. Taking the time to clean your shop from top to bottom on a regular basis, will help make daily cleaning quicker and easier, and your customers will no doubt appreciate your efforts.

Get the Lighting Right

With gloomy weather a frequent occurrence throughout the UK, and times when darkness falls before the end of the working day, illuminating your shop is an important factor to take into account. With a bright storefront to lure shoppers in on a dull day, or when the clocks have changed and it’s pitch black before the hours of closing, you can get your store noticed and entice shoppers inside.

Even if whatever you’re selling inside your shop is compelling and you know customers would love it, it means nothing if you can’t get them to come inside and buy from you. With a great window display, a clean shop and eye catching signage, you can make sure your bricks and mortar store gets plenty of footfall.