Despite the slow growth of Facebook and Google, Amazon is still on the rise. This is because it has continued to release new features such as the Amazon Marketing Cloud.

The Amazon Marketing Cloud is an advanced analytics solution that combines the data collected by Amazon’s platform with advertisers’ data. It allows them to gain deeper insight into their media performance and create a better Amazon marketing strategy.

Through the Amazon Marketing Cloud, advertisers can now improve their campaigns by leveraging the power of Amazon advertising, which can be used for both traditional and digital marketing.

What’s Amazon Marketing Cloud?

The Amazon Marketing Cloud is a cloud-based tool that allows advertisers to analyze and improve their Amazon advertising. It can be used to store and manage various datasets and offers a variety of custom reporting options.

The Amazon Marketing Cloud brings together the various sources of attribution that advertisers collect on Amazon and their eCommerce site. It allows marketing teams to analyze and improve their campaigns.

It can be used to store and manage various datasets and offers a variety of custom reporting options. One of the most important features of the platform is that it protects the privacy of the data collected by advertisers.

Benefits of Using Amazon Marketing Cloud

The Amazon Marketing Cloud is a powerful tool that allows advertisers to analyze and improve their audience engagement across various mediums and channels. Below are some reasons to look into it.

1. Future-Proof

As internet browsers stop allowing advertisers to collect third-party cookies, marketers must find other methods to implement cross-channel reports. The Amazon Marketing Cloud is an alternative that puts users’ privacy first.

2. Time and Resource Saver

According to a survey, over the past couple of years, many marketers have said that they prioritize audience identification and cross-channel attribution. However, with the help of the Amazon Marketing Cloud, they can quickly implement these features.

The Amazon Marketing Cloud will allow you to improve your campaigns and increase your efficiency. It will also help your marketing team spend more time on activities that directly impact your company’s bottom line.

3. Gives In-Depth Insights

Through the Amazon Marketing Cloud, advertisers can now create reports based on the data they collect from Amazon Advertising. They can then customize the reports they create to meet their needs. This eliminates the need for them to sift through pages of data to find the information they need. One of the most important features of the platform is that it allows marketing teams to visualize the most important metrics easily.

How Does it Work?

The Amazon Marketing Cloud uses a unique approach to protect the privacy of end-users. It only allows advertisers to access event-level data and reports that contain data from at least a hundred different users. This ensures that advertisers can get the most insightful information from the collected data.

Even when a brand uploads its data to the Amazon Marketing Cloud, it is still secure. This ensures that the information is only accessible by Amazon. It can’t export, view or access it in any way.

Through the Amazon Marketing Cloud’s data clean room, advertisers can now better understand their marketing on Amazon. This will allow them to improve their performance and make informed decisions. With the ability to customize reports, brands can easily visualize the most important marketing strategies and goals.

How to Use Amazon Marketing Cloud

Please follow the steps to access the Amazon Marketing Cloud’s self-service tool. Once you have successfully met the requirements, a dedicated data room will be created for your company.

The reports created using the Amazon Marketing Cloud’s self-service tool are built using SQL query-based analysis. With the necessary developer skills, you can easily access the data that you need.

You will then need to create instances of Amazon DSP to store the data that you collect from the platform. Unfortunately, these structures are not in-house, so you’ll need to ask an Amazon account executive to do it.

You will also need to create a database that’s stored in a CSV or Amazon Web Services S3 bucket. You can integrate it with the Amazon Marketing Cloud through the API.

Final Thoughts

The Amazon Marketing Cloud is a great tool for any company looking to improve its marketing efficiency. It can help them manage their various marketing activities and improve their performance.

Author

Steffy Alen