Before the advent of technology, people do have to be more concerned about verifying their customers. This does not mean that previously people had to face fake customers. However, it was not so difficult to catch them or identify who is the real customer and who is fake. But in this technologically advanced world, the threat of being bombarded by fake customers or, in other words, ‘BOTS’ is very common and hard to catch.
You see, when bots are bombarding your website, you tend to see huge increments in your website hits and low website bounce rates, but you cannot have a real conversion, and hence your web server might not be able to serve properly. Also, sometimes some people try to make a fake order on your website just to increase your numbers in Google analytics, but in reality, nothing is happening.
This is a problem, and as Winston Churchill once wrote: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Technology has made it easy to send bots on a website and mess it up, but you know you still can find out and verify your online customers! Just visit datazoo.com and get your clients verified. It is that simple. Just send them the identity data and your country. They have more than 4.4 billion user data around the world, and they will tell you if your customer is real or not.
But what if you want to know if the person is really in the first place? Well, technology has made it easy for you as well. Here are the ten tips which you can implement on your website to verify if you have a real customer or a BOT. So let us dive into it.
Tip # 1: Sweet Captcha.
CAPTCHA is an acronym of a very long set of words: “Completely Automated Public Turing test to tell Computers and Human Apart.” Remember that you have to write what these letters are to get into a website or checkout from the website to confirm your order! Well, it has been now cracked, but luckily we have sweet Captcha in now. It is a form of pair recognition in which you have to tell which item belongs to which category.
Tip # 2: PlayThru.
PlayThru is a small game that your customer has to play to verify them as human and as a genuine buyer. In this game, a customer might be asked to put things that can be eaten into the fridge just to make sure that you are a human.
Tip # 3: Biometric Security.
To verify is that your online customer and not a hacker, you can now implement biometric security for allowing access. With the technology getting advanced day by day, developers know how to leverage them for security purposes. Nowadays, mobile phones come with the biometric lock, and the developers have started using this to their advantage. They make you set a biometric lock so that you do not need to enter your password again and again. Instead, just place your finger and boom. Access granted. This technology allows many bots not to enter into your website and manipulate data.
Tip # 4: Text Message.
It is considered to be one of the safest and most reliable ways to verify a customer. When a customer tries to checkout or login into the account, he or she will receive a text message upon the provided number to enter an OTP (One True Pairing). This is a set of random numbers pared and sent to your mobile device. From there, you have to put that number into the OTP textbox to verify it is you. Just because of technological advancement, the system knows which number was sent to which phone, and it uses that number to verify just that one account.
Tip # 5: Quick virtual Chat.
This is one of the quick but distracting ways to verify a customer. If a customer is genuinely interested in buying the stuff from you, it will not mind having a quick chat. Just tell him that it is for verification. There are many robots nowadays who can chat just like a human and a human cannot even recognize the difference. Just have a virtual robot chat with a visitor to verify him.
Tip # 6: Face ID recognition.
It was a very hard a couple of years back to have security look open just by looking at it. We all have seen that in movies and cartoons but now with the technology, they are in our pockets and our bags. Nowadays, mobile phones and laptops can both be unlocked by our face, and this can be a great option for a company to verify the customer. At the time of signup, your customer will have to feed in his face as a verification password. After this, whenever he is going to login, enter face recognition. This will not only increase security but also stop the bots and hackers from trying to violate your data.
Tip # 7: Have a time barrier.
Whatever verification process you have in place, make it time-bound. Technology can help you set a time barrier that allows you to reset the sent OTP and other verification passwords etc. so that if someone is trying to hack or break into the ID of your customer, he or she can be stopped. This is very effective as it creates a mental rush in the body of an unverified person and stops him from getting into the account.
Tip # 8: Upload an identity document.
This is somewhat a unique but not so foolproof way of identifying your verified customer. In this method, you ask the visitor to upload that one identity document which he or she submitted at the time of sign in. The technology and algorithm will allow the system to read and check if the uploaded one matches the source uploaded earlier. If so, it will then allow access.
Tip # 9: Confident Captcha.
It is another but powerful way to identify if the customer is a valid one or is a bot. Here it let you select some images which have an object. The technology behind this Captcha is that it reads an image and finds which image part has that certain object. This blocks bots from entering into the website or exit the transaction. It also sends the signal to Google analytics that the visitor is a bot, and the data produced by it is misleading.
Tip # 10: The Honeypot Method.
In the end, we have the honeypot method. It is an auto-fill form code that runs only at the backend and confuses the bots. A human cannot see them, so it reduces the chances of any confusion. But nowadays some advance bots have cracked this one too.
In the end:
Verification for your online customer is mainly two types. One is if you are a real human being or a bot who has been sent to your website to manipulate the data. Second is, are you that person who signed up for the website or you are a hacker? For this, there are many ways to find out. But the most common are face ID and biometric for humans and having a Captcha for the bots.